This is something we feel pretty strongly about, so we wanted to say something rather than simply not posting it. While we can all be a bit ravenous, at times, for news of upcoming projects (*cough* give us an Avengers: Age of Ultron trailer already *cough*), the way the internet has run with this Episode VII [possible] spoiler is disappointing. We all like movies. That’s why we’re involved in sites like Fanpup, as consumers or administrators, which is why we don’t want to circulate something that has the potential to ruin part of the movie going experience. We’d prefer to walk into the movie having had a taste of what’s to come, some trailers, some behind the scenes stills, a vague idea of the plot. And then let the movie tell the story the production team, actors and writers have been working on for years.
There’s a two-pronged issue here. First, if nobody were clicking on these spoilers, there would be no market for them. But there is. Plenty of us have already clicked on these stories this week; we’re a curious bunch and it’s understandably hard not to want to brave the spoiler territory to wet your appetite as you await the Star Wars buffet, even if that means when you finally see the finished product, the impact will most likely be diminished. But if you’re sick of having the internet routinely flooded with information about a movie before its release, then don’t click on these stories. Simple as that.
The second part of this is all the websites posting the spoilers, some even in extra bold letters almost daring us not to click on the link. As much as these sites have to cater to consumers, they also shape the market by what content they put into it; it’s on them to choose responsibly.
Credit must be given to Collider and /Film, two sites that put up similar articles, explaining why they won’t be posting those spoilers. Rock on!
To quote the great Will McAvoy from HBO’s Newsroom, “I don’t believe in censorship, but I’m a big believer in self-censorship.” If everyone decided to keep posting behind the scenes stills and speculation but lay off this mammoth of a spoiler, that would be it. There would be no spoiler.
Let us know in the comments below where you think the line should be drawn between minor spoilers and those that are damaging.